New York Film Festival
New festival identity for 62nd NYFF
Year
2024
Project Type
Identity Design, Festival Identity
The new core identity for 62nd New York Film Festival captures the Angle, inspired by film cuts, a key element of post-production editing. These cuts transition scenes and play a crucial role in shaping a film's narrative.
NYFF62's new brand identity goes beyond basic cinematic functions to capture the essence of New York City. The three changing angles symbolize the festival’s potential for broader growth in its location, audience, and film.
Yerin Lee
Lincoln Center
Photography
Chris Cooper
Font
Custom NYFF
Pitch Sans - Klim Type Foundry