Los Angeles Apparel
New brand identity for LAA
Year
2024
Project Type
Brand Identity, Identity Design
The new brand identity of Los Angeles Apparel places a clear emphasis on sustainability and efficiency for the next generation. The open-ended arrow featured in the logo signifies adaptability to an ever-changing environment and circumstances, highlighting the brand's ability to respond dynamically. A manual book introducing the new LAA identity can also serve as a basis for expanding future brand campaigns.
Yerin Lee
Photography
Los Angeles Apparel
Font
Graphik - Commercial Type